Inspiring Revolution in Business
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Script
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Statement of Goals & Choices
I find that many people see someone start a business and think, "I could do that myself, I'm going to start the same business." Even my own family will see a business and tell me, "You could do that too." The problem is, why would we want to do something that's already being done? Sure, you could probably take a slice of their market share, but really what we should all strive to do is create our own market! I want to own the whole thing and I doubt many would say, "I want to fight a bunch of other competition for a tiny piece of their market," right? This piece was designed specifically to speak to the dreamers in my audience. The ones with entrepreneurial spirit and their head in the clouds constantly thinking about the way things work and the way they might fit their ideas into the world. These dreamers see inspirational businesses around them every day, but don't always realize that what sets these businesses apart is their unique innovation. I want to inspire revolution in business.
I have many friends with this entrepreneurial spirit and I'm always asking them, regarding their newest ideas, what is your competitive advantage? What are you going to offer that sets you apart from your competition and how can you make it so people seek you out, can't stop talking about you, and are forced to come to you because what you offer is such a great benefit to them. I want to inspire others to think about revolutionary business ideas, not just continue with the same things that are already being done. I want to empower others to think about solving problems that exist for consumers, gaps in services, and pain points that are just begging for unique solutions that can be turned into booming businesses.
My audience are those, similar in age to myself or younger, that find themselves wanting to start a business, or find the place they fit where they're working for themselves and not someone else. Generally, this audience has the perspective of trying to find anything they think they can do and wanting to start a business doing it, even if it's already a saturated field. My audience is already familiar with businesses that created a revolution in their respective fields, although they may not realize how or why. Examples include: Uber with the taxi field, Netflix with the video store field, Hulu with the cable tv field, Warby Parker with prescription glasses, even influencer marketing in the marketing field. There is a large number of these businesses emerging, especially lately, I chose to present only four of the more recognizable brands so my audience would be able to quickly recognize them, process their contribution, and absorb the rest of my content.
To keep this lighthearted and inspiring I decided to make an animated video that was brief and left plenty of room to reflect upon the content points. This media genre is limiting with a "less is more" informational approach. To prevent the video from becoming too long or cluttered the information included had to be strategically worded to be both informative and introspective. I divided my content into two categories; inspirational statements and reflective questions. I chose specifically not to include statistics and similar data so that the motivating message would apply more universally instead of being limited to a set of data. I also chose to format my message similarly to the thought process I find myself immersed in while I'm thinking about business from a revolutionary perspective. By keeping the message concise yet open for interpretation I want my audience to relate and mold the meaning of my animated video to suit what they need in the moment.
I have many friends with this entrepreneurial spirit and I'm always asking them, regarding their newest ideas, what is your competitive advantage? What are you going to offer that sets you apart from your competition and how can you make it so people seek you out, can't stop talking about you, and are forced to come to you because what you offer is such a great benefit to them. I want to inspire others to think about revolutionary business ideas, not just continue with the same things that are already being done. I want to empower others to think about solving problems that exist for consumers, gaps in services, and pain points that are just begging for unique solutions that can be turned into booming businesses.
My audience are those, similar in age to myself or younger, that find themselves wanting to start a business, or find the place they fit where they're working for themselves and not someone else. Generally, this audience has the perspective of trying to find anything they think they can do and wanting to start a business doing it, even if it's already a saturated field. My audience is already familiar with businesses that created a revolution in their respective fields, although they may not realize how or why. Examples include: Uber with the taxi field, Netflix with the video store field, Hulu with the cable tv field, Warby Parker with prescription glasses, even influencer marketing in the marketing field. There is a large number of these businesses emerging, especially lately, I chose to present only four of the more recognizable brands so my audience would be able to quickly recognize them, process their contribution, and absorb the rest of my content.
To keep this lighthearted and inspiring I decided to make an animated video that was brief and left plenty of room to reflect upon the content points. This media genre is limiting with a "less is more" informational approach. To prevent the video from becoming too long or cluttered the information included had to be strategically worded to be both informative and introspective. I divided my content into two categories; inspirational statements and reflective questions. I chose specifically not to include statistics and similar data so that the motivating message would apply more universally instead of being limited to a set of data. I also chose to format my message similarly to the thought process I find myself immersed in while I'm thinking about business from a revolutionary perspective. By keeping the message concise yet open for interpretation I want my audience to relate and mold the meaning of my animated video to suit what they need in the moment.
Reflection
Communication is the foundation of our society, and writing, by way of the Constitution, is literally the basis for which we have order in our society. It’s easy to come to those conclusions. What’s not easy, however, is understanding the deeper ways that writing plays a role in communication between humankind. After all, we cannot exist without some type of communication, and writing is one of the most clear and effective ways of communicating, as long as it’s done well.
“Well” seems like a circumstantial threshold, and it is. Well written, in some situations, may consist of one strategically chosen word. In another situation well written might amount to a 5000-word essay. The question is, what other criteria apply to whether something has been written and communicated well?
In English 1010 we took an in depth look at these other criteria and concluded that they are not absolute, but situational. As outlined in the course, our writing threshold concepts are as follows:
1.Language and writing are resources we use to do things, be things, and make things in the world.
2.Effective or meaningful writing is achieved through sustained engagement in literate practices (e.g., thinking, researching, reading, interpreting, and even procrastinating!) and through revision.
3.Rhetoric provides a method for studying the work that language and writing do.
4.Writing is a process of deliberation. It involves identifying and enacting choices, strategies, and moves.
5.Writing is a form of action. Through writing we respond to problems and can create change in the world.
6.The meanings and the effects of writing are contingent on situation, on readers, and on a text’s purposes/uses.
Prior to this course I thought of writing as a means of achieving something. This thought still holds true, but not in the superficial way I meant it before. Now, I think of writing as a means of effectively accomplishing a goal. After understanding that writing is a resource for achievement and vessel for inspiring action, I no longer feel like I am writing without purpose, or staring at a blank page waiting for divine intervention.
Each one of these concepts has left a remarkable impression on me, although concept three about rhetorical thinking has had the greatest impact. Like I mentioned before, I already knew writing was a tool used for creating words, what I didn’t fully understand was how to effectively utilize this tool for achievement. Applying the concept of rhetorical thinking to writing never occurred to me. Although rhetorical thinking comes naturally to me when I’m trying to solve a problem, I never approached writing that way. Once I did it was eye opening. Now I feel like I am able to break my strategy down into smaller pieces and tackle each one at a time so that I was writing with intent. Now if I am stuck on phrasing a particular sentence I will step back and think, “What am I really trying to tell my audience? Is this the best approach to take? What would make this more clear?”
Before we were introduced to the idea of rhetoric, I credit my success to the fact that this course was already broken down into manageable portions of writing and information. So well-structured that when it came time to write the first draft of a project, you already had all the pieces, they just needed to be assembled and polished. Learning about the concept of rhetoric illuminated the framework behind these pieces and now I’ll be able to create my own strategy for future writing.
No matter how small the writing, one word or 5000, for a social text or professional report, in every situation, in order to write something well, take a rhetorical look at what you are wanting to achieve. Who are you communicating to, in what context, how you can appeal to the situation? Let your previous experiences shape your decisions, then execute by making choices, strategies, and moves about your format, content, conviction, and style. Writing well isn’t just about grammar, it’s about delivering the correct message, to the correct audience, at the correct moment, using the correct method for your message to fulfill your goal.
“Well” seems like a circumstantial threshold, and it is. Well written, in some situations, may consist of one strategically chosen word. In another situation well written might amount to a 5000-word essay. The question is, what other criteria apply to whether something has been written and communicated well?
In English 1010 we took an in depth look at these other criteria and concluded that they are not absolute, but situational. As outlined in the course, our writing threshold concepts are as follows:
1.Language and writing are resources we use to do things, be things, and make things in the world.
2.Effective or meaningful writing is achieved through sustained engagement in literate practices (e.g., thinking, researching, reading, interpreting, and even procrastinating!) and through revision.
3.Rhetoric provides a method for studying the work that language and writing do.
4.Writing is a process of deliberation. It involves identifying and enacting choices, strategies, and moves.
5.Writing is a form of action. Through writing we respond to problems and can create change in the world.
6.The meanings and the effects of writing are contingent on situation, on readers, and on a text’s purposes/uses.
Prior to this course I thought of writing as a means of achieving something. This thought still holds true, but not in the superficial way I meant it before. Now, I think of writing as a means of effectively accomplishing a goal. After understanding that writing is a resource for achievement and vessel for inspiring action, I no longer feel like I am writing without purpose, or staring at a blank page waiting for divine intervention.
Each one of these concepts has left a remarkable impression on me, although concept three about rhetorical thinking has had the greatest impact. Like I mentioned before, I already knew writing was a tool used for creating words, what I didn’t fully understand was how to effectively utilize this tool for achievement. Applying the concept of rhetorical thinking to writing never occurred to me. Although rhetorical thinking comes naturally to me when I’m trying to solve a problem, I never approached writing that way. Once I did it was eye opening. Now I feel like I am able to break my strategy down into smaller pieces and tackle each one at a time so that I was writing with intent. Now if I am stuck on phrasing a particular sentence I will step back and think, “What am I really trying to tell my audience? Is this the best approach to take? What would make this more clear?”
Before we were introduced to the idea of rhetoric, I credit my success to the fact that this course was already broken down into manageable portions of writing and information. So well-structured that when it came time to write the first draft of a project, you already had all the pieces, they just needed to be assembled and polished. Learning about the concept of rhetoric illuminated the framework behind these pieces and now I’ll be able to create my own strategy for future writing.
No matter how small the writing, one word or 5000, for a social text or professional report, in every situation, in order to write something well, take a rhetorical look at what you are wanting to achieve. Who are you communicating to, in what context, how you can appeal to the situation? Let your previous experiences shape your decisions, then execute by making choices, strategies, and moves about your format, content, conviction, and style. Writing well isn’t just about grammar, it’s about delivering the correct message, to the correct audience, at the correct moment, using the correct method for your message to fulfill your goal.
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